The administrators of the verified Facebook page Baleia Rosa (Pink Whale in portuguese) describe the project’s aim. “In order to prove that the internet can be used to viralize the good, the Pink Whale was born. We are not a self help group! We just believe that we are all capable of promoting love and good!”
The Pink Whale Challenge is an easily accessible challenge available online that sets out daily tasks for those who participate. But this challenge is diametrically opposite to the Blue Whale suicide challenge which has been linked to many deaths. The Pink Whale Challenge ‘encourages positive and generous acts and attempts to bring happiness in the participant’s daily life.’ The idea of the Pink Whale challenge was conceived in Brazil and the Facebook and Instagram pages where the tasks are set out already have over 3,40,000 followers. The challenge was started in April and Baleia Rosa, as it is called, has already set out 107 daily tasks for its participants.
Describing the projects aim, the administrators of the verified Facebook page Baleia Rosa (Pink Whale in Portuguese) said, “In order to prove that the internet can be used to viralize the good, the Pink Whale was born. We are not a self help group! We just believe that we are all capable of promoting love and good!”
The initiative has received favourable response from the authorities as well. The project is now aided by the Government of Sao Paulo State in Brazil. Apart from the social media platforms, the challenge can be accessed via baleiarosa.com.br and also via their free smartphone app which is available for Android and iOs devices. Though the social media pages operate in Portuguese, the website and mobile apps offer content in English, Portuguese and Spanish.
Find the Pink Whale page on Facebook at http://www.facebook.com/eusoubaleiarosa/. You can also find their Instagram account at http://www.instagram.com/eusoubaleiarosa. You can follow the Pink Whale Challenge tasks on Twitter at @eusoubaleiarosa.
Unlike the Blue Whale challenge, the Pink Whale’s challenges don’t encourage self harm. It includes tasks like writing how you would help someone who’s being bullied, smiling at each person that passes you for an entire day, posting on your social media pages with the lines ‘I am beautiful’, learning something new from an internet tutorial, forgiving someone, apologising to someone, talking to someone who doesn’t talk much et al. Read | What’s the Internet ‘game’ killing young people worldwide?
The Pink Whale was started by a publicist and a graphic designer in the wake of the spread of the Blue Whale challenge. Although there is no academic endorsement that it can wipe out the Blue Whale challenge or defeat the suicidal tendencies, it seems to be an attempt at handling the issue on a core psychological level.
Furthermore, the app doesn’t have the role of any curator or handler and it is completely voluntary. Users are not obliged to complete tasks and share evidence like in the Blue Whale challenge. However, if you do share photographs of your task completion, they put the photos on their website on a section called Whale Puppies that is a beautiful repository of the positive messages and pictures posted by participants.
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