How Long Can A Reel Be On Instagram

How Long Can A Reel Be On Instagram

In august 2020, Instagram introduced a new feature called “Reels” it produces a new way for creators and marketers to create and discover short-form videos on Instagram. People utilize reels to improve exposure on Instagram with trending content and grow their audience on the platform. Since Instagram launched reels, it has made several changes to the feature. One of the most effective is video length, which has increased over time. But are you wondering how long can a reel be on Instagram, come let’s find out!

Why Does Reel Length Matter on Instagram?

The Instagram reel length can impact how many audiences engage with them. When you find the right length for your reels, the Instagram algorithm works to help new users to get your reels. 

The Instagram algorithm favors reels that 

  • Having higher engagement (Likes, comments, shares, and saves)
  • Use original audio to create or find reels on Instagram
  • Use vertical videos that are 9:16 aspect ratio
  • Add creative features like text, stickers, filters, and effects.

Create authentic reels and encourage audiences to rewatch your reels, gain more visits and boost your video engagement rate. When creating reels, always maintain the same length so that your audience remains interested and doesn’t exit to watch others’ reels. 

Instagram reels that are too long can make your audience disengage and drop off. So creating shorter reels will attract an audience to rewatch, telling the algorithm that your content is engaging and valuable. 

But creating shorter reels isn’t always better. Promoting your product or service with reels that last only six seconds doesn’t provide value to your potential audience. So how long can a reel be on Instagram? Try the different types of video lengths and see which drives higher engagement to your Instagram profile

How Long Can A Reel Be On Instagram In 2022?

When reels launched in 2020, it let users share 15 to 60-second videos with music and effects. As of July 2022, Instagram reels has updated its feature, enabling users to post up to 90 seconds long videos. That means users can make reels that are six times longer than compared to the feature first launched.  

How To Set Up A length Of Your Reels

Changing the length of your Instagram reel is simple. The default reel’s time limit is 60 seconds, but users can adjust it to 15 or 30 seconds, depending on their preferences. If you want to create a long Instagram reel, you can go up to 90 seconds. 

Here are the steps to set up the length of your IG reels

Step 1: Open the Instagram app

Step 2: Tap the Reels tab at the bottom of the Instagram home screen

Step 3: Now Click the camera icon at the top right corner to reach your Instagram camera

Step 4: On the left side of the Reels screen, click the icon with 30 inside

Step 5: You can select between 15, 30, 60, or 90 seconds

Step 6: Once you set your time limit, you are ready to record your reel.

Best Time To Post A Instagram Reel

However, posting at the right time is more important than having the right video length. Sharing videos at peak times is the most effective way to attract a new audience to your Instagram profile. Look at your Instagram analytics to find your audience’s active time on the platform and share videos at the preferred time to get instant reels views and engagement. 


No matter the reel length you choose, create interesting and engaging reels that provide great value for your potential audience. Add trending music to your IG reels to increase your reel’s visibility and attract a new audience. I hope this article will help you understand how long can a reel be on Instagram and how to use reels to get popular on Instagram. 

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