Consumers are faced with an overabundance of options due to low entry barriers, which can be problematic. In today’s highly competitive e-commerce business, the only way to succeed is to stand out. It has never been easier to start an eCommerce business with platforms like Shopify and WooCommerce. It allows anyone with an idea and internet connection to establish a store, and the barrier to entry has been significantly reduced.
This blog will look at the simple tips to quickly grow your eCommerce business to the next level.
Let’s get detailed!
1. Set Up Cross-Promotional
Cross-promotion is collaborating with other businesses that share your target demographic but are not directly competing with you.
Partnering with local gyms and fitness instructors is a great option if you’re in the fitness industry and selling exercise gear through your e-commerce site. They will promote your business to their members, and you will encourage them to your website visitors as part of the partnership agreement.
2. Get Published In High-Profile Media Outlets
Your brand’s reputation and perceived worth may significantly impact your success on the internet. One of the most acceptable methods to prove that you’re a credible company is to get included in high-profile publications like magazines and blogs. Your online store might be included in an article on Forbes or Business Insider if someone searches for it. Why do you suppose this might alter their perspective on it?
If you want to get included in high-profile magazines, there are a number of ways to do it. Sponsored articles are the quickest and cheapest option if your marketing budget permits them. You may become a regular contributor to other blogs in your area of expertise for those who aren’t already. In your author bio, you’ll have the opportunity to discuss your business as a contributor briefly.
3. Competitions In Social Media
This is a terrific method to spread your company in the same vein as referral marketing. It’s possible to run contests where everybody who posts a photo of yours with your hashtag is instantly entered into a drawing to win anything.
Even if you have a very small social media following, this method works remarkably effectively. Even if you have 300 Instagram followers and only 20 share your post, thousands of others might view it. The greatest method to attract many participants is to provide enticing incentives.
4. Set Up A Referral Program For Your Customers
It’s a great approach to establish social proof by enlisting the help of others to spread the news about your business. Setting up a reward system for those who suggest consumers to you is all you need to do. Paying a commission or a certain amount of money for each sale is one way to go about it.
As a result, more individuals will sign up for your program and then work tirelessly to spread it among their friends. Affiliates with companies like Hostgator and Bluehost may earn up to $100 for each new customer. They account for a significant portion of their revenue, as you might expect.
Consumers are more inclined to buy from a brand they’ve heard good things about than seen in an advertisement.
5. Give Away Freebies
People are more likely to check out a new service or product if they get anything. This is a common approach for both new and long-standing organizations to welcome new customers. The company provides them with a free trip to entice new customers to download the Uber app and try it out. Freebies like gift cards, coupons, t-shirts, and the like can be provided.
Don’t go overboard with freebies, especially if you’re starting with an internet business and building a solid reputation. Avoid making a bad impression as a cheap brand that relies on giving gifts for sales.
6. Collect Customer Feedback And Ratings Regularly
Before making a purchase online, most consumers check out customer reviews. To demonstrate legitimacy and social evidence, nothing beats many favorable customer evaluations.
Getting started is as simple as making a simple request. You may, for example, send a “thank you” email and a request for a rating and review to everybody who purchases your business.
Aim to outperform your competition in the number of 5-star reviews and ratings. As a result, you will stand out from the crowd. You’ll have a better understanding of your prospects and be better positioned to craft an inbound sales plan with the help of ratings and reviews.
7. Get People Talking About What You’re Doing
According to social proof theory, humans are naturally inclined to follow in the footsteps of others. Observing another child’s enjoyment of a toy may inspire one’s desire to engage in a similar play.
Social proof still plays a significant role in many of our daily actions, even adults. To fit in with the rest of society and avoid being socially isolated, our brains seek to mimic what others are doing. Increasingly popular Apple products like iPhones and iPads are not due to their qualities but rather the desire to be seen.